How much does a luxury concierge in Saint-Tropez cost?

I’m often asked what a luxury concierge costs in Saint-Tropez. My honest answer: it depends on the format, the volume of your requests and the size of your group. In practice there are four cases, and one of them is simply free.

This is the question I should be asked before the price one, and am almost always asked after. Here is what I genuinely do for a client over a week in August:

• Tables: beach clubs, dinners, second or first seating, sunbeds included, with the row negotiated beforehand rather than accepted on arrival.
• The sea: the boat, an itinerary matched to its real speed, the island lunch booked the same day, the tender to get ashore.
• Transfers: arrival, returns from evenings out, a driver for the week rather than a fare each time.
• The invisible everyday: private chef, shopping before arrival, babysitter, physiotherapist, hairdresser at the villa, dry cleaning, fixing an air conditioner on a Sunday.
• The unexpected, this is where a concierge is judged. A cancelled flight, a storm landing on an outdoor dinner, a sick child on 15 August. The rest, plenty of people can do.

The services themselves (villa, yacht, chef, transfers, staff) are billed at cost. A detailed quote before each activation, with no hidden commission: you always see what each element costs. It’s a matter of principle, and it has a practical advantage: you can compare, and sometimes tell me no.

I’d rather say it, because few people in this trade do. If you’re coming for three nights, out of season, staying in a hotel and planning to dine in the hotel restaurant: you don’t need me, the house concierge will do the job perfectly well.

But as soon as there’s a villa, a group, children, a boat, or simply a week in August, the equation changes completely. It’s no longer a question of comfort but of time: without support, you’ll spend part of your holiday organising your holiday.

A first conversation, above all: your dates, your group, what you like and above all what you don’t. It’s that last part that matters most, and nobody offers it spontaneously. Then a single point of contact, the same person from first message to last day, reachable at any hour. Then a programme sent before arrival, revised as many times as needed: the first version is never the right one, and that’s normal.

In July and August, the best villas, tables and boats go weeks, sometimes months ahead. The earlier you give us your dates, the more effective the support, and the less you pay for last-minute services, which are always the most expensive and rarely the best.